What is WeChat Marketing?
WeChat also known as Weixin in Chinese which means micro message is one among the well-known and most frequently used social network in China. The conception is pretty easy, you’ll be able to really compare it to a mix between WhatsApp and Facebook with an addition of differents functions.
If WeChat started as a messaging APP, it has already gone beyond that. Here is a list of (some of) the things you can do with WeChat:
- Message your friends
- Share on your timeline (like you would on Facebook)
- Transfer money
- Top-up your phone
- Order a cab
- Buy movie tickets
- Order your dry cleaner
- Order food
- Invest money in a wealth management plan
- Book a train or plane ticket
In other words, WeChat is a platform which enables to do anything and everything in China.
The question is: how can you leverage this integrated nature of WeChat in order to promote your business and brand in China.
WeChat enables companies and individuals to create “WeChat Official Accounts” in order to promote their company or brand. These accounts are to some extent similar to Facebook Pages: anybody can follow them and will then receive push notifications from them.
When accessing one of these accounts, you can usually click a bottom-menu linking to HTML 5 website which might sell products or services.
To a large extent, WeChat marketing is the art of gaining followers to your account, getting them actively engaged with it and eventually converting them to customers through the bottom-menu that they can use to purchase items or reach out to you.
Why WeChat Marketing?
Offers many possibilities that marketers have been longing for:
One-Stop WeChat Service Provider
CORPORATE OFFICIAL WECHAT ACCOUNT SETUP & MANAGEMENT
CHINESE WEBSITE DESIGN & DEVELOPMENT
|PERSONAL /SMALL BUSINESS WECHAT ACCOUNT MANAGEMENT||SEO MANAGEMENT|
|COMPLETE SOCIAL MEDIA MANAGEMENT||ONLINE NEWS, FORUMS, AND PLATFORM MANAGEMENT|
|KOL (KEY OPINION LEADER) CAMPAIGN MANAGEMENT.||SEARCH ENGINE MARKETING|
|MASS EMAIL MARKETING CAMPAIGN||B2B CHINA CONNECTIONS DEVELOPMENT|
Where to take it from here?
If you want to get started selling on WeChat from abroad, you can create a shop with 1stMarketingSG in a matter of minutes. Just follow this link to create your store.